Customer Relationship Management System
CRM entails all aspects of interaction that a company has with its customer, whether it is sales or service-related. CRM is often thought of as a business strategy that enables businesses to:
- Understand the customer
- Retain customers through better customer experience
- Attract new customer
- Win new clients and contractsIncrease profitably
- Decrease customer management costs
CRM solutions provide you with the customer business data to help you provide services or products that your customers want, provide better customer service, cross-sell and up sell more effectively, close deals, retain current customers and understand who the customer is.
Key Features
Hawkeeyed CRM systems for marketing track and measure campaigns over multiple channels, such as email, search, social media, telephone and direct mail. These systems track clicks, responses, leads, deals.
Supply chain management (SCM) is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy customer requirements as efficiently as possible. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point-of-origin to point-of-consumption. Organizations increasingly find that they must rely on effective supply chains, or networks, to successfully compete in the global market and networked economy.
With CRM systems, companies have the insight they need to implement more successful lead generation strategies. CRM systems enable marketing professionals to effectively track and manage prospect databases, organize and launch initiatives across multiple communication channels, and conduct in-depth analysis of campaign results. As a result, they can increase response rates and boost conversions while reducing cost-per-lead and accelerating return on marketing investment.
CRM aligns your Sales and Marketing by integrating sales with campaigns, web forms, leads, sales pipeline, forecasts, etc.
CRM systems to empower customer service, help desk, and call center teams to rapidly respond to customer issues and inquiries and to accurately track and manage problems from the time they are reported until they are resolved.
